Build a brand that meets the moment.
Gongfu Bao storefront in Ottawa, with logo and signage by Jackpine.

Brand strategy and visual identity in Ottawa and Toronto.

Your business has moved forward. Your brand needs to catch up.

A launch. A new market. A change in direction. Jackpine helps leaders meet the moment with a clear position, a compelling story and an identity people recognize.

Gongfu Bao: from food cart to neighbourhood institution, with branding, signage and spatial design.

Tell us what’s changing →

Planning a launch? Explore campaign strategy and launch support.
Music Publishers Canada visual identity by Jackpine, shown on stationery and event materials.

Be understood. Be chosen.

We find what sets you apart and give your team the tools to express it.

  • Brand strategy and positioning
  • Naming and messaging
  • Visual identity and design systems
  • Launch campaigns and brand guidelines

Music Publishers Canada: a new name, position and identity to make the value of music publishing clear.
Loop by Claridge branding by Jackpine, including visual identity, signage and marketing materials.

Make your next move clear.

For founders, executives and leadership teams launching something new or rebranding an organization they have outgrown.

Loop by Claridge: naming and visual identity for an Ottawa rental community with a distinct place in the market.

Bring us the situation. We’ll help you work out what your brand needs to do next.

Launching a property? Explore real estate branding and place strategy.

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CNH Tours travel brochures and printed brand materials by Jackpine.

Built for what comes next.

CNH Tours was expanding beyond the Galápagos. We developed a brand that could travel with it, with positioning and a flexible identity for new destinations.
New Purveyors naming and branding by Jackpine, with storefront signage and identity applications.
Compass Rose branding by Jackpine, including signage and the message Find the common good.
Volunteer Ottawa visual identity and branded materials by Jackpine.

“I’ve worked with Jackpine on at least three different brand-building projects, and I keep going back. They always come through.”

- Founder with three successful exits

Work directly with us.

Creative Director Emma Cochrane leads identity and design. Liam Mooney leads strategy and counsel. Together, we connect the business decision to the creative work.

Founded in Ottawa in 2013. Built to help leaders meet the moment.

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