Jackpine helps Canadian leaders understand the moment, make the call and build the response.

A launch. A merger. A market entry. A leadership transition. A public issue. A future you intend to create. These moments cut across functions, arrive under pressure and expose the distance between a recommendation and a response people can believe in.

We close that distance. Jackpine works directly with the person accountable for the outcome, bringing foresight, senior counsel, narrative, design and delivery into one team. Liam Mooney and Emma Cochrane stay close to the decision and close to the making.

Ways to work with Jackpine

Choose the engagement that fits the moment.

We package the work around the decision in front of you. Every engagement has a clear scope, a senior lead and a tangible outcome.

Compass

See what is taking shape and decide where to move before the choice becomes urgent.

Compass is for an emerging opportunity, disruption or desired future that needs a stress-tested path forward.

Focused research and signal scan
Scenarios and implications
Opportunity and choice framing
Leadership working session
Strategic roadmap and prototypes

Spotlight

Give an important launch, milestone or public idea a position people can grasp and a coordinated path into the world.

Positioning and message architecture
Campaign concept and creative direction
Brand or visual system
Flagship launch materials
Rollout and activation plan

Next Chapter

Create coherence when the organization has changed faster than the way it understands or explains itself.

For mergers, acquisitions, succession, growth, repositioning and brand architecture change.

Leadership and stakeholder alignment
Transition or merger narrative
Positioning and category definition
Brand architecture and identity direction
Rollout and implementation

Rapid Response

When time has become part of the problem, get senior judgment and decision-ready material on the table fast.

For an urgent opportunity, issue, meeting or launch that cannot wait for a long process.

Rapid diagnosis
Executive decision brief
Narrative and message framework
Board, investor or stakeholder materials
Immediate action plan

24/7 crisis communications support is available. Call 613-612-2205 now.

Strategic Partner

Keep the thread across a sequence of decisions.

Jackpine works alongside founders, CEOs and senior teams over six to twelve months, bringing ongoing foresight, counsel, narrative and implementation to the work ahead. You get continuity without adding another layer of management.

Workshops & Speaking

Put the decision in the room.

The Window Workshop moves a leadership team from external signals to a practical 90-day plan. Tailored executive briefings and keynotes sharpen the conversation around artificial intelligence, sovereignty, the future of place and the role of design in turning ambition into action.

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Built around a senior core

The right people, without the layers, and always accountable.

Your work stays with the people you hired. Liam and Emma lead the strategy, creative direction and moments where judgment matters. When an assignment calls for deeper research, policy, media, production or technical expertise, Jackpine adds trusted specialists around the core and remains accountable for the whole.

Research and data collection
Polling and behavioural insight
Policy, government relations and public affairs
Media and executive preparation
Film, photography and production
Digital, fabrication and technical delivery

Two perspectives. One continuous thread.

Liam and Emma have worked together since 2013. Liam reads the political, commercial and cultural environment, frames the decision and carries the public narrative. Emma sees the system, imagines the preferred future and gives it coherent form. That combination lets Jackpine move from an early signal to a finished expression without losing the thread.

Emma Cochrane, B. Arch, Master of Future Cities (Waterloo)

Emma turns complexity into coherent form. An artist, strategist and systems thinker, she leads creative direction across organizations, brands, products and places. She holds a B.Arch (Honours) degree from Carleton University's Azrieli School of Architectecture and is completing a Master of Future Cities at University of Waterloo. Emma has helped build Jackpine since 2013, bringing imagination, rigour and precision to every stage of the work.

Her work has been presented at DemocracyXChange and the National Sustainability Society conference at the University of Notre Dame.

Liam Mooney, M.Des. (OCADU)

Liam gets to the central decision quickly and builds momentum around it. A strategist, futurist and communications leader, he leads diagnosis, foresight, senior counsel, narrative and partnerships.

He holds a Master of Design in Strategic Foresight and Innovation from OCAD University, taught digital entrepreneurship and strategy at Carleton University for nine years, and has completed more than 200 media interviews on Canadian sovereignty, trade and Canada–US relations. His work has earned Forty Under 40 recognition and, with Emma, Newsmaker of the Year 2025.

Ideas for the next move.

Read Jackpine on the forces reshaping Canadian business, place, technology and identity—and the choices leaders can make while there is still room to move.

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Selected clients

Jackpine has worked across real estate and place, professional services, regulated industries, public institutions and leadership. The sector changes. The pattern does not: an important decision crosses the organization and the result has to be executed, delivered and live in the real world.

"Talented. Creative. Flexible. Fearless. The Jackpine team has been great to work with. Highly recommended."

- VP Sales & Marketing in broadcast technology

From signal to national story.

Jackpine’s own ventures test the same ability we bring to client work. Canada Is Not For Sale® began with an emerging public mood and became an idea people recognized, a national media story, a commercial platform and a network of partnerships. It is proof that we can read a moment and carry a response all the way into public life.

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