Give people a reason to choose your place.
Loop by Claridge construction hoarding in Ottawa, with naming and visual identity by Jackpine.

Real estate branding, development marketing and place strategy in Ottawa and Toronto.

A new development. A property entering its next chapter. A launch with sales or leasing on the line.

Jackpine helps developers and property owners meet the moment with a clear position, a distinctive identity and the materials to bring a place to market.

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Make the place distinct.

For Claridge’s Loop rental community, we developed the name, identity and marketing materials around technology, connection and community.
Andaz Ottawa exterior signage in the ByWard Market; Jackpine advised on signage placement.

Connect the brand to the place.

For Andaz Ottawa, we developed restaurant and rooftop bar brands, curated local guest amenities and advised on exterior signage. A global hotel brand, rooted in Ottawa.

Carry the idea through.

  • Place strategy and audience definition
  • Naming and visual identity
  • Signage, hoarding and wayfinding
  • Sales, leasing and presentation materials
  • Launch campaigns and communications
Riley Park project presentation materials by Jackpine, including site plans, architecture and property information.

Make the value easy to see.

From the first presentation to the leasing conversation, your materials need to make a clear case for the place.

Riley Park: project presentation materials that bring the site, architecture and offer together.

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Onyx by Claridge visual identity, marketing materials and leasing plans by Jackpine.

Ready for market.

Onyx by Claridge: visual identity, marketing materials and leasing plans.

Bring us the site, the audience and the timing. We’ll help define what makes the project worth choosing.

Preparing to launch? Explore campaign strategy and launch support.
New Purveyors naming and branding by Jackpine, with storefront signage and identity applications.
Stirling Park by Claridge visual identity, advertising and collateral by Jackpine.
The Lodge naming, logo and branding concepts by Jackpine for Lépine Construction.

"On the strategic side of marketing, a successful launch is about so much more than just the message. It comes down to internal alignment, perfecting the timing, and finding the exact right partners to help get your story out to the world."

- Vice President, Strategic Growth, Real Estate Client

Work directly with us.

Creative Director Emma Cochrane leads real estate identity and design, drawing on her background in architecture. Liam Mooney leads strategy and counsel.

Founded in Ottawa in 2013. Built to help leaders meet the moment.

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