Brand are most powerful when they are integrated, and have been designed properly for the spatial realm (unless you are Amazon, alibaba, or a social media platform).
That’s why it is surprising that many brands fall short in spatial branding.
Brands with a brick and mortar location must create a space that reflects, and integrates their values. This kind of design leads to differentiated experiences that drive loyalty and connection with consumers.
That’s why our branding projects often push the brand far beyond the simple visual identity. Designing a brand in a vacuum to live in the top left hand corner of a website, or on an app is challenging. Designing a brand that envelopes a space and makes another person feel something, is much more difficult – but it’s also really important. It’s what makes your brand “experienceable.”
Creating that space isn’t about $500 light fixtures, expensive finishes, and large physical modifications.
As entrepreneurial, visionary designers we imagine brands and spaces for clients using recycled materials, found artifacts, simple paints, and other straightforward, but powerful interventions. The ability to imagine and see how a brand can extend to the spatial realm is one thing. Making it affordable and actually executable for entrepreneurs and business is another. We do both.