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SuzyQ Doughnuts

By increasing SuzyQ’s website traffic by 200%, we made it easier to satisfy the doughnut cravings.

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Challenge

Provide a visual identity and e-commerce site that is as enticing as their doughnuts.

Currently one of Ottawa’s premier food stops, SuzyQ Doughnuts is a small company located in Ottawa's Hintonburg that makes thousands of doughnuts per day for customers lined up in the parking lot of its humble shack. Jackpine was asked to help propel their growth by expanding its presence on and offline, reaching new audiences, and giving them a unique re-brand.

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Solution

The product is the brand.

SuzyQ has an amazing product that wins a dedicated follower every time someone tries one of their doughnuts for the first time. To bring this experience online we made sure to populate the site with fresh, vibrantly coloured doughnuts captured with high-quality photography and a doughnut ordering system, developed on Shopify's platform, that allows you to place doughnuts in the box and have them ready for pickup or delivery within 24 hours.

We helped SuzyQ generate revenue that doubled the cost of the website within 6 months.

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Details

Projects: SuzyQ

Year: 2014

Deliverable: Logo, Web Design, Online Shopping System, Photography, Promotional Event Banners

Creative Counsel: The doughnut is the brand

Web page: SuzyQ.ca

We gave SuzyQ a visual identity and online presence that put their doughnut front and centre and recreated the in-store experience online. Even the logo design was inspired by the doughnut making process. When it came to building a website for SuzyQ, we wanted to preserve some of the charm of the shopping experience and the artistry of the pastries themselves.The e-commerce site features custom doughnut character illustrations and iconography as well as a company story that grows in length and grandeur as you adjust the settings. Fans of SuzyQ's unique flavours will appreciate the depth and detail of the SuzyQ Doughnuts online store.