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Share Freehouse

Our vision of sharing, stunning interior design, and helping hands brought Share from dream to reality within just a month.

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Challenge

Re-desigining an outdated space to align with a modern brand.

Share Freehouse is a restaurant located in Centretown, Ottawa that features local and sustainable Canadian cuisine, craft beer, and cocktails. Jackpine was asked to help Share make a lasting impression in time for its opening by providing a new brand, visual identity, and by completely re-designing the interior space.

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Solution

Build a harmonious brand, a voice, and aesthetic.

To create a strong identity for this restaurant we explored the folk tale of the long spoons, told in numerous cultural traditions, showing that everyone benefits when they offer their spoons to their neighbours. Jackpine followed this idea with a visual brand, a cheeky postering campaign leading up to its launch, and provided a complete interior re-design and build of the space. Our focus was making people feel comfortable and welcome, while projecting energy and class throughout the room with our lighting choices and custom-made concrete bar design.

In one week Jackpine re-designed and built
the entire interior of the restaurant.

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Details

Project: Share Freehouse Restaurant Branding and Interior Design

Deliverable: Branding, Interior Design, Construction, Web Design, Furniture Design, Lighting, Social Campaign

Creative Counsel: Unique brand conceptualization

The Jackpine team led this project not only by creating a strong visual identity and brand for Share Freehouse, but through designing and building the restaurant’s interior within a week. We constructed a brilliant centrepiece bar, featuring a custom-made concrete bar top, hammered brass edging, locally sourced barn-board base, and a rustic pine backbar. We created intimate seating options, including a custom private booth, and provided complementary lighting to highlight the aesthetic of the interior. Jackpine curated a selection of local artwork in partnership with Ottawa-based artist Stephen Frew. This included custom gender-neutral washroom signs, and a commissioned portrait of a cream separator, both highlighting Share’s values and commitment to equality.