Purple Urchin Soap

By helping them to reach over 30 wholesale retailers across Ontario, we ultimately helped Purple Urchin to help others smell better (including us).

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Audience reach and business growth.

Purple Urchin is a handmade soap company located in Ottawa’s Chinatown specializing in all-natural bath and skincare products. Jackpine was asked to design their retail space and help expand their business reach by providing a new e-commerce site, creative strategy, and brand development.

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Purple Urchin is more than just soap.

To help our aromatic neighbour promote their product, through Shopify’s platform, our team designed and developed a website that included over 100 high-quality product photos to bring the colour and energy from their store to the web. Our team also gave them a bright, fresh retail space, marketing and promotional materials such as brochures, ads, and pull-up banners for tradeshows and craft sales.

Our work is directly linked to the large increase in the company’s wholesale and online business.

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Project: Purple Urchin Soap Interior Design, Website, and Business Strategy

Year: 2015

Deliverable: Interior Design, Marketing Materials, Website, Creative Writing, Product Photography

Creative Counsel: The products aren’t just soap and they are for everyone.

Website: purpleurchinsoap.com

When Jackpine was asked to design their retail space we wanted the customer to feel as though they had left the real world and entered a magical place. All of the products are accessible and the colour of the soaps and the purple packaging give the room a rich, vibrant colour, while the chalkboard walls allow the staff to leave messages for their customers. For their website our team extended the philosophy of the store design online. To help Purple Urchin expand its reach at trade shows and craft sales, we designed two pull-up banners that focus on the people who use Purple Urchin products.