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Engineers Without Borders

Bringing political opponents together to help the world’s poorest and most vulnerable people.

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Challenge

Debating an issue that cuts through political spin.

94% of Canadians believe that Canada can do more to end extreme poverty across the globe. The question we posed to candidates in six cities prior to the 2015 Federal election was, are you one? We worked with Engineers Without Borders and The ONE Campaign to do something unthinkable, get candidates to set aside their partisan differences in the middle of election season and discuss solutions for fighting extreme poverty.

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Solution

Making not-for-profit leaders from across the country the face of the campaign.

We organized a multi-city advertising campaign that put prominent members from each community on posters to make the case for the importance of seeing an end to extreme poverty across the globe as an issue that cuts across party lines. In Ottawa we held a rally on Parliament Hill where a choir led the attendees in a sing along of John Lennon’s Imagine.

Fostering a national debate about ending extreme poverty globally.

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Details

Projects: Imagine event on Parliament Hill, six debates across Canada, promotional materials and campaign

Year: 2015

Deliverable: Posters, buttons, postcards, event

Creative Counsel: Use voices from within each community to promote local events in a national campaign

This project allowed us to showcase our range of skills (graphic design, event organizing, campaign management) while working for a cause that we strongly believe in. Design is at its most powerful when it is used to bring people together in order to do something good.