With over 9.7 million social media impressions, we brought a Canadian classic to a new generation of fans.
Canadian Tire Motorsport Park is a legendary Canadian race track. We were asked to help CTMP increase its online presence, promote races, and introduce younger audiences into the world of motorsports.
For CTMP’s final race of the season, we prepared a series of activities that gave Race Weekend a festival atmosphere for the whole family. We created and operated a late-night telescope party, ran a human foosball competition, and fed many happy campers with an afternoon pig roast. We also connected fans, old and new, through social media campaigns that encouraged people to share some of their favourite CTMP memories from years past and photos of their sweet rides.
Event Planning: Telescope Party, Human Foosball, Tailgate Party, Pig Roast
Illustration: Brochures, Instruction Manuals, Maps, Shareable Montent
Creative Counsel: New family friendly emphasis.
Web page: Chevy Silverado 250
Our illustrators had a field day with CTMP, bringing a fun and friendly approach to the design of brochures, instructional materials, maps, hand-painted event signage, and shareable social media images. Our creative counsel team laid the groundwork for CTMP to make itself a premiere family destination, and create a new generation of motorsport fans.