X
MENU

Canadian Tire Motorsport Park

With over 9.7 million social media impressions, we brought a Canadian classic to a new generation of fans.

web mockup

Challenge

Increase attendance at CTMP events.

Canadian Tire Motorsport Park is a legendary Canadian race track. We were asked to help CTMP increase its online presence, promote races, and introduce younger audiences into the world of motorsports.

web mockup

Solution

Engaging social media campaigns and family friendly programing.

For CTMP’s final race of the season, we prepared a series of activities that gave Race Weekend a festival atmosphere for the whole family. We created and operated a late-night telescope party, ran a human foosball competition, and fed many happy campers with an afternoon pig roast. We also connected fans, old and new, through social media campaigns that encouraged people to share some of their favourite CTMP memories from years past and photos of their sweet rides.

We attracted over 200 people to our telescope after-party thrown with Carlsberg.

web mockup

Details

Event Planning: Telescope Party, Human Foosball, Tailgate Party, Pig Roast

Illustration: Brochures, Instruction Manuals, Maps, Shareable Montent

Social Media: #canadianride, #CTMPmoment, CTMP Top Tips

Creative Counsel: New family friendly emphasis.

Web page: Chevy Silverado 250

Our illustrators had a field day with CTMP, bringing a fun and friendly approach to the design of brochures, instructional materials, maps, hand-painted event signage, and shareable social media images. Our creative counsel team laid the groundwork for CTMP to make itself a premiere family destination, and create a new generation of motorsport fans.