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Canadian Conference on Medical Education

The Canadian Conference on Medical Education is the largest annual gathering of medical professionals in Canada. It welcomes both national and international participants to share knowledge and experiences from all stages of the medical education process.

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Challenge

Keeping it simple

The CCME is a conference with five principal stakeholders. We wanted to make the new logo inclusive for these organizations while maintaining our commitment to clean and simple logo design.

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Solution

Sharing knowledge

The Labrador tea flower is a simple image with a powerful story. When Jacques Cartier arrived in Canada in 1535 he was taught by the inhabitants of what would eventually become Newfoundland of the healing properties of the Labrador tea flower. This was perhaps the first cross-cultural transfer of medical knowledge in Canada. This miracle plant served as the template for the CCME logo. Its five petals were coloured to represent each of the stakeholders in the conference.

The Labrador tea flower is a simple image with a powerful story.

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Details

Project: CCME logo and brand

Year: 2014

Client: Canadian Conference on Medical Education

Deliverable: Logo and brand story

Creative Counsel: The most memorable logos are the simplest. This must be maintained while acknowledging multiple stakeholders.

Trust, professionalism, confidence, and knowledge are all words that people associate with the medical profession. We wanted to give the Canadian Conference on Medical Education a visual identity that evoked these sentiments so we explored the history of medical education in Canada, as well as the tapestry of Canadian iconography.