How could people truly interact with Jackpine beyond clicking and swiping? How could the user almost physically exist on our website?
We thought: why not give up complete control of our homepage and give it to the people using the power of video?
Users needed to be able to make a video and upload it to the web quickly and easily. So, naturally we chose vine.
Make a vine, mention @JackpineCo in the caption, post it to twitter and your vine will appear on our homepage in almost real time
Initially this concept was going to be just our vines on the homepage. But we thought people should be able to interact with our website, so we opened it up to everybody.
We know there will be mixed results, but that’s ok. This is internet. This project will be a reflection or mirror of our audience.
Now that’s what we call internet democracy. Have fun. See you on www.jackpine.co.