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First Bad Idea Generator

Will Muir - Jun 3, 2015

“An umbrella that is prejudiced towards soup.” Now that sounds like a bad idea, but is it? Yes, it absolutely is. But that doesn’t mean that it’s not a useful idea. Here at Jackpine we are presented with problems everyday, problems that require significant thought, research and analysis to develop solutions. We believe that early […]

Things We Like: Black & White Photography of Frederick H. Evans

Ming Wu - May 29, 2015

Things We Like is an ongoing series where we comment on the things that we like and our reasons for liking them. Luminous and True: The Photographs of Frederick H. EvansCurated by Ann Thomas at the National Gallery of Canada from May 29 – September 13, 2015 Portraits from the exhibition. A special exhibition focusing on the […]

Don’t Speak: Non-Verbal Communication in Branding

Miriam Saslove - May 19, 2015

When it comes to branding, there are many elements to consider beyond overt verbal messaging. From colours to symbols to even smells, consumers absorb these non-verbal elements faster than text and as a result, companies large and small should adopt a more complete approach when defining their brand. Since consumers form more of an emotional […]

Front-end vs. Back-end Development

Christian Griffin And Will Muir - May 11, 2015

If you are getting a website designed then you also need to get that website developed. A lot of people think that development is one stage in the process when in fact it is divided into two tasks: front-end and back-end development. While one could not exist without the other, many people do not understand […]

The Future According to HSBC

Laura Bouchard - May 6, 2015

I was recently flying through Pearson, and in the jet bridge (those walkway things that attach to the plane) there was a series of HSBC ads. You may have heard of HSBC. Not only are they one of the world’s largest banking institutions, but they’ve also recently been caught in several massive scandals: first, in […]

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