Your brand is defined with or without you

Mar 13, 2018

For maximum impact please click play and continue reading this hot take on corporate identity and branding. Simply put corporate identity is how a company wants to be seen and a brand is how they’re actually perceived. So to change a brand a corporation must be willing to actually, and literally change itself. To engage a […]

Ontario Cannabis Store Corporate Identity & Branding

Mar 12, 2018

On March 8th the LCBO announced that “Ontario Cannabis Store” would be the name of Ontario’s new cannabis agency including its online and physical store locations. Along with the name, was a first look at the visual elements of this new corporate identity. I’ve been apart of two major Cannabis branding projects at Jackpine Dynamic Branding (developed […]

Ottawa Senators brand under fire.

Mar 2, 2018

I spoke with the CBC earlier today about the branding challenge that Eugene Melnyk has created for the Ottawa Senators brand. Click here to see CBC story. — Eugene Melnyk has jeopardized his Ottawa Senators brand. It is salvageable, but he needs to act now. His top priority should be to re-establish trust with fans.  […]

MEC drops Vista Outdoor brands. Saves brand equity.

Mar 1, 2018

This is a cautionary tale for all brands. You (brands) live a hyperpolarized world where consumers disaffected by stagnant political actors are taking action against brands to push for the change they seek. This week Canadian Co-op MEC came under fire by consumers for its relationship to Vista Outdoors. Liam Mooney (Jackpine Dynamic Branding’s CEO) […]

Spatial Brands: Integration is a must.

May 3, 2017

Brand are most powerful when they are integrated, and have been designed properly for the spatial realm (unless you are Amazon, alibaba, or a social media platform). That’s why it is surprising that many brands fall short in spatial branding. Brands with a brick and mortar location must create a space that reflects, and integrates […]