Branding. Business intelligence. Corporate purpose and reputation.

Branding counsel, insights, and deep creative capabilities for business.

Our Practice

We help organizations across the private, public, and social sectors create positive transformation through design.

From the C-suite to the front line, we collaborate with our clients to transform their organizations in ways that improve their corporate reputation among their community of stakeholders and consumers. This means: embedding design, digital, community, and culture, into core business processes and mind-sets; building new capabilities that help organizations and people to adapt and blossom in an ever-changing business landscape; and developing superiority in execution to ensure that ideas translate into outcomes, swiftly and reliably.

Three values guide our firm:

Ideas executed with excellence can solve big problems

Connection with and investment in people is required for sustained growth

Innovation, growth, and new ideas are the result of exploration and new learning

Creative Counsel

Our community of creative consultants and professionals who work with them across Canada in Ottawa, Toronto, and Montreal - showcase the diversity and skill of the creative industry in Canada. We have built a creative community of collaborators, experts, and networks that we strategically tailor for every file. We believe a variety of perspectives bring about creative collisions that have the potential to transform communities.


  • Branding and Corporate Identity
  • Digital Transformation
  • Corporate Purpose
  • Retail Design
  • Urban Design
  • Packaging Design
  • Graphic Design
  • Business Intelligence
  • Websites and Apps
  • Branded Illustration
  • Branded Iconography
  • Branded GUI / Branded UX/UI
  • Branded Activations and Installations
  • Marketing
  • Advertising
  • Copywriting
  • Photography and Video
  • Strategic Communications


  • Evergreen
  • Hyatt Hotels
  • Canadian Tire
  • International Datacasting
  • Northern Inuit Women's Association
  • Cooperative Housing Federation of Canada
  • Music Publishers Canada
  • Canadian Nurses Foundation
  • Earnscliffe Strategy Group
  • Buildforce Canada
  • Heritage Canada (PCH)
  • Claridge Homes
  • Brigil Construction
  • Anbaric