The Art and Science of New Things

Your Design and Innovation Partner

Innovation requires a clear understanding of what is today, a vision for how the future might be, and a willingness to take the next step in that direction.

Our entrepreneur-led studio combines the rigour of strategic foresight and systems thinking with the imagination required to make those next steps truly transformative.

When done right, innovation protects and creates future value for business, and shapes a better future for all.

Core Services

Product Innovation

  • Product design / prototyping
  • Supply chain and logistics
  • IP strategy
  • Packaging and promotion
  • GUIs / digital product design

Place Visioning

  • Site analysis & ideation
  • Placemaking
  • Retail environments
  • Destination marketing
  • Wayfinding and signage

Standout Experiences

  • Activations & installations
  • Digital experiences
  • Event planning
  • Trade show booths
  • Marketing stunts

High Impact Design

  • Branding
  • Graphic design
  • Marketing materials
  • Data visualization
  • Infographics / one-pagers

Special Projects

Something else on your mind? Give us a call. When you need someone smart, creative and capable to action an initiative, we're ready to help.

Seminars & Speaking

We're happy to share our expertise and experience, from foresight and design to Canadian manufacturing.

Extend your engagement

We collaborate with other industry experts to offer clients a complete scope of services. Our network of specialists can support on research and data collection, executive training, federal and provincial lobbying, printing & production services. We're happy to recommend a partner based on your needs or work alongside your existing service providers.

  • Public Opinion Polling
  • Media & Communications Training
  • GR / Public Affairs
  • Consumer Behaviour Research
  • Production Services
  • Video / Photo

Expertise

Emma Cochrane, Master of Future Cities (Waterloo)

Our creative lead, Emma is a designer and systems thinker with a distinct ability to make meaning out of complexity. From branding to data visualization to compelling campaigns, she helps clients bring their big ideas to life.

Liam Mooney, M.Des. (OCADU)

Our founder and CEO, Liam is the spark you need to make big things happen. A lifelong entrepreneur and communications expert, Liam is excellent at driving conversations and building momentum around a shared vision. Award-winning futurist, Top Forty under 40, Newsmaker of the Year.

Our latest thoughts on design, technology and business in Canada.

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Select Clients

"Always willing to jump on the craziest projects with great creative mind. Highly recommend."

- Public Sector client